NUI – Activewear for the Beautifully Created

NUI is here for the women who move through life with confidence, grace, and real curves. Designed for the beautifully created curved women.

In several Polynesian languages, nui means "big"—and we wear that with pride. Big strength. Big energy. Big beauty. NUI is about showing off what you've got, not hiding it. It's about activewear that moves with you, hugs your curves, and keeps up with your lifestyle.

So go ahead—lift, stretch, dance, breathe, and shine.
You’re curved right. And you were made for this.

Aroha-NUI x